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We take seriously the issue of safeguarding the privacy of information. We have created this privacy policy in order to better familiarize you with the information we collect or obtain, and the way in which we use this information to better operate our business and serve the needs of our guests. WHAT IS PERSONAL INFORMATION? The term “personal information” refers to any information that can be used to identify you as an individual or is about you as an individual. It can include, among other things, your name, address, age, gender and personal financial history. HOW IS PERSONAL INFORMATION COLLECTED? While in the process of browsing our website, you also provide us with information that does not reveal your personal identity—what type of product you’re seeking information about, for example. We use this aggregated, anonymous data mainly for website improvements, but we do not connect it to any personal information, such as your name or address. While you explore our website for the information that interests you, you may wish to put in a specific “information request” about one of our categories or products, or you may wish to participate in one of our online surveys or promotions. To respond to this request or to participate in our various programs, we may ask you for personal information, such as your name, zip code, email address and phone number. In the event you choose to provide us with this information, we will use it for the purpose solicited as well as to enhance our ability to provide services to you. We will only email you where and when it is appropriate, and you can choose a number of alternate methods by which to receive a reply to a request. Your use and navigation of our website shall constitute your acknowledgment to the terms and conditions of this privacy policy generally, and your transmittal or provision of personal information shall constitute your acknowledgment of and agreement to the terms and conditions contained in this privacy policy with regard to personal information. If you are uncomfortable providing this information over the internet, you can always call our offices and representatives. If you wish, you may also submit your email address in order to be placed on a subscription list or to receive other information. You will be placed on these lists only when you indicate your desire to be included. In deciding whether or not to join such lists, please note that they are only used for internal purposes; we do not sell or rent our lists to anyone. In the event you choose to join one of our lists, you may ask to be removed from the list at any time as it is our desire to allow each visitor to have the ability to accept or decline any form of communication from us. HOW DO WE STORE INFORMATION? We regularly obtain and store information in both digital and physical form. In order to better facilitate the security for personal information, we endeavor to store personal information in a secure location, be it a database or filing cabinet. Furthermore, we take steps to limit and control access to this information. Primarily, the information stored on our customer database systems includes what is needed in order to facilitate the provision of our services and to improve the efficiency of your visit. Customer name, address, phone numbers and credit card number are recorded and made available as needed when you complete a transaction. It is important to note that there is always risk associated with disclosing any information and in particular with regard to method of disclosure used. For example, email communication can not be guaranteed as secure, so there is a risk inherent in the use of email. Please be aware of this when requesting information or sending forms to us by email (for example, from the contact us section of our website). We recommend that you do not include any confidential information (e.G., Credit card information) when using email. For your protection, our email responses to you will not include any confidential information. Finally, we cannot and do not warrant the operation of the reservation website and/or matters relating to its security as it is not our site nor does it, to the maximum extent permitted by law, warrant or guarantee privacy. To be prudent, please be sure to always close your browsers when you are done using the reservation site. Although the session will terminate after a short period of inactivity, it is best to close your browsers immediately upon completion as it can be easier for someone to attempt to get access to your profile and personal information while you are logged on. WHY IS PERSONAL INFORMATION COLLECTED? 1. TO PROVIDE SUPERIOR CUSTOMER SERVICE: Personal information is collected to (i) assist us with making your purchase, by accommodating billing, and by knowing which services to provide in order to facilitate meeting your needs while you are visiting our website and (ii) allow us to contact you in relation to matters that may have arisen during your online visit with us. Furthermore, by keeping certain personal information on file, such as information regarding customer history and itemized spending, former customers of ours have the ability to confirm prior transactions and reconcile statements or invoices. 2. TO KEEP OUR CUSTOMERS INFORMED: We may also use personal information to advise you of promotions or to inform you of offers or other information that may be of interest to you. In order to do this, your information may be shared with a third party, including a customer relationship management company and/or a marketing and communications company. These companies are typically under contract with or obligation to us and understand that customer information should never be sold, rented, exchanged or in any way transferred without consent. If you would prefer not to receive marketing information directly from us, you may advise us directly or send an email to: [email protected]. 3. FOR MARKETING RESEARCH: We occasionally combine information from a number of customers to better understand trends and expectations of our customers. Where this occurs, personal identifiers are typically removed so that the aggregate information cannot be linked to specific guests. This information is then used by us to study, understand and operate our business. 4. LEGAL AND FINANCIAL COMPLIANCE: Certain laws, legal actions, financial reporting requirements and other government or third party considerations require us to collect, process and/or provided certain information that may included personal information. Agents, contractors or third party service providers of ours may receive your personal information in the course of providing services to us to better serve the needs of our customers. Using contractual or other arrangements, we strive to have such parties protect your personal information in a manner consistent with the principles articulated in this privacy policy. If we suspect any unlawful activity is taking place or if we need to enforce or defend our rights, we may investigate and/or take action that we deem appropriate, including to report findings or suspicions to the police or other relevant law enforcement agency. TO WHOM DO I DIRECT QUESTIONS OR CONCERNS REGARDING THIS POLICY? Questions or concerns regarding this privacy policy should be directed to customer service. Via Email: [email protected]